Climb a mountain and reach for the cake!
This is a great design for an empty state on the RunKeeper iPhone app before you have set yourself any goals.
Having neglected my RunKeeper app for a while (and running in general) I am back using it again and I'm rather enjoying the latest version of the app which is full of lovely little touches like this.
Empty states - parts of apps that have no content or data - are all too often neglected or left showing some unfriendly technical error messaging and I love it when the time and care is taken to address these views. Often you come across empty states in parts of an app or website that require your input or an action so they might contain an instruction or hint but that doesn't mean they have to be boring.
Not only did I smile when I saw this but I also felt compelled to show it to somebody sitting next to me and then I did actually set myself a goal to run a distance of five miles by Sunday. Hmmm, I'm beginning to regret that now!
Take a look at some more examples on the Empty States tumblr.