Background

The brief was to redesign the BFI website to make it more accessible to it’s growing mobile audience, increase engagement, meet the needs of a diversified audience and support the future success of British film.

My role

Initially I reviewed the BFI ticket booking system and proposed optimised user journeys with sketched designs. We then liaised directly with the BFI's Canadian based booking system provider to ascertain what was possible within the current tool and what enhancements could be fed into the product roadmap.

We then pitched for and won the redesign of the main BFI website. Our vision was based on the idea of ‘connectivity’ that surfaced related content from the vast BFI archives to encourage exploration and engagement.

Following an initial user research phase I paired with a developer to create an HTML prototype, planned and conducted usability testing sessions and I worked with the Head of UX to review the findings and present back to the project team.

I worked directly with the BFI content team to streamline and improve key user journeys based on research and insight, audited existing content, updated the site architecture and worked onsite with the BFI development team to deliver style guidelines and responsive Drupal CMS ready templates.

Results

• A BFI content centric responsive website.
• Increased engagement and traffic with +64% unique visitors.
• Improved signposting of onward journeys.